![]() ![]() Here, you’ll be able to tap into Pandora Modes, for example, which is a new way to listen to Pandora Stations. The For You tab aims to change that by turning Pandora’s personalization capabilities onto its broader catalog and exclusives, then crafting a scrollable feed with dozens of ways to listen. “But what they haven’t been able to understand and have easy enough access to is all the content and programming that we have available on Pandora - the new content, new programming and the unique content that you can’t get other places,” he says. “Our listeners have told us that they love the utility of Pandora - it’s drop-dead easy, it works, it knows me, it’s really simple,” explains Pandora’s Chief Product Officer Chris Phillips. Or the dozens of SiriusXM talk shows that became Pandora podcasts following its acquisition. The new personalized feed will also help the company to better showcase more of its exclusive content - like its music-and-podcast combos, called “Pandora Stories,” for example. This content is personalized to the individual, based on factors like the day of the week, the time of day and Pandora’s predictions about your mood, among other things. Today, the company is introducing a new mobile experience that includes a dedicated “For You” tab where a continually updated feed of content is presented to users, including both music and podcast recommendations (and more). Pandora is doubling down on personalization and revamping its app in order to better compete with rivals like Spotify and Apple Music.
0 Comments
Leave a Reply. |